Data Protection – Information / Privacy policy

We take the protection of your private data seriously and want you and your children to feel comfortable while visiting our Internet pages.

Personal data will be stored only if you provide it on your own initiative, for example in the context of a registration, a survey, a competition or the handling of a contract.

The collected personal data will not be published, sold or distributed in any way to third parties outside of PLAYMOBIL® - except for the processing of your order. We use this data only for the execution of your orders, but also to give you up-to-date information about our offer and to make your shopping on our website as pleasant and comfortable as possible. In addition, we assure that your information will be treated confidentially in accordance with the applicable data protection regulations of the Federal Republic of Germany.



In order to meet the requirements and to optimize this website, anonymized data is collected and stored using solutions and technologies from econda GmbH (, and usage profiles are generated from these data using pseudonyms. For this purpose, cookies can be used which enable the recognition of an Internet browser. However, user profiles are not combined with data of the user behind the pseudonym without the explicit consent of the visitor. In particular, IP addresses are made unrecognizable immediately after receipt, which means that an assignment of usage profiles to IP addresses is not possible. Visitors to this website may object to this data collection and storage at any time for the future.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:

Disable Google Analytics

Further information concerning the terms and conditions of use and data privacy can be found at or at Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).

Disclaimer of liability

The PLAYMOBIL® website also contains links to other companies' websites. If there are links to websites of other providers, we have no influence on their contents. Therefore no guarantee and liability can be assumed for these contents. The respective provider or operator of the pages is always responsible for the contents of these pages. At the time of linking, the linked pages were examined for possible legal violations and recognizable legal violations. Illegal contents were not recognizable at the time of linking. However, a permanent control of the content of the linked pages is not reasonable without concrete indications of an infringement. Upon notification of rights violations, such links will be removed promptly.